The reThought Flood® Report. Flood insurance, in your inbox.
Regulation insights, risk mitigation, technology deep dives, and broker wins — the flood industry, curated by the flood experts.
Issue 6 — July 2025.
Sleeping through tragedy
Thunderstorms are forecast as night falls over the town, the village, the summer camp. The National Weather Service has issued a broad flood watch — not uncommon. Everyone settles down, lights go out, phones go off.
Put a plug in it
Why plugs are one of the most underrated flood defenses.
Looking down: satellites' impact on risk rating
How satellite data is changing the way flood risk gets rated.
NY restricts, Connecticut fortifies
Regulation insights & risk mitigation across the Northeast.
Blockchain and flood insurance: converging tributaries
Traditional flood insurance suffers delayed claim settlements, a lack of transparency, fraud, and high administrative costs. Blockchain technology offers promising solutions to many of these issues.
Counting on hurricane season
What the forecasts do — and don’t — tell us.
NOAA stream gage report, Q2 2025
The quarter in stream gage data.
Floods and builder's risk: 10 talking points to win clients
Positioning flood coverage for course-of-construction risks.
Protection for a watery lakeside home
Great reThought Flood solutions #15 — plus schedule coverage and layering wins from the quarter.
Welcome, Kevin! & summer interns flood in
Kevin C. Thomas joins to drive residential expansion, Derek Lynch shares lessons from Helene, and a word from CEO Cory Isaacson.
Introducing the reThought Flood® reSearch Group
A new research group to better understand flooding and flood insurance.
Webinar: The Helene Effect
Flood risk, buyers, and untapped markets — the latest installment of the Open the Flood Gates® Learning Series.
The Helene Effect: flood risk, buyers, and untapped markets.
Brokers are critical in helping clients navigate the untapped flood insurance market. Hurricane Helene showed how much help they need: only 2% of flood victims in the hardest hit areas were insured. This webinar gives you new insights into the science behind flood risk, helps you identify the uninsured, and targets where you can help close a coverage gap of up to $40 billion for Hurricane Helene alone.
Flood insurance buying patterns
Insights and lessons learned from Helene
The role of the NFIP
The science behind flooding and 100-year flood events
The flood insurance gap and broker opportunity
Of flood victims in the areas hardest hit by Hurricane Helene were insured — against a coverage gap of up to $40 billion.
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