reThought Flood
About James

James Rice: President

James Rice is President of reThought Specialty, and has worked in insurance and catastrophe modeling his entire career. He brings four decades of experience in niche brokerage and MGAs, including 15 in insurTech, to his role overseeing his team’s highly complex risk placement work.

Jim’s kept interested by the sector’s ever-evolving technologies, such as reThought’s bespoke flood underwriting technology platform. He says balancing the satisfaction of his own intellectual curiosity and the application of his knowledge to all those reliant on him is both his biggest challenge and greatest reward.

Jim describes flood insurance as a “last frontier,” and says reThought helps the industry manage risk better. “We’re closing the protection gap, reducing costs, and increasing customer satisfaction. We’re also helping insurers to understand and meet policyholders’ needs better through innovative technologies.”

When he’s not thinking about flood risk, Jim’s an independent film critic focused on foreign dramas, and participates as a jurist in many independent film festivals nation-wide.